A number of national and state assns are offering recession-related programs to their members and the public. But the pricing for some of them seems out of whack! Why offer something - now, when members are hurting most - at a higher than necessary price point?
If you are presenting a 90-minute virtual program with low overhead - no paid speakers or celebrities - consider doing the program as a member service, FREE. If you can't give the program away, try "90 minutes for $90" and show that you understand the current restraints on your members' budgets.
This is the time for assns to show the value of "member" services. CHARGE non-members; GIVE the recession programs to your members.
Friday, January 9, 2009
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